I turn complex content into clear visual communication.
I help knowledge-driven organisations understand what matters, structure their story and turn it into communication that works.
Selected work
Proof, not decoration.
Four stories that show how analysis, structure and design come together — across nuclear technology, seafood, journalism and more.
NRG PALLAS
Bringing visual clarity to a complex nuclear programme
Cornelis Vrolijk
One visual language across very different forms of communication
Het Financieele Dagblad
Thirteen years shaping the visual evolution of FD
Selected work
Different organisations. Different challenges. The same need for clarity.
A working principle
Good design isn’t about making things look better. It’s about making things make sense.
Approach
From content
to clarity.
I don’t start with form. I start by reading like an editor: questioning the content, finding the hierarchy and understanding how the organisation works. From there, I connect content, organisation and design in a visual system that people can understand and use.
- 01
Understand
I question the content, clarify the audience and define what the communication needs to achieve.
- 02
Structure
I find the hierarchy, connect what belongs together and remove what gets in the way.
- 03
Visualise
I choose the visual form that makes the content easiest to grasp — from a page or infographic to a complete system or space.
- 04
Refine
I test, sharpen and carry the design through until it is consistent, useful and ready to work.
What I bring
Thinking and making belong together.
Visual strategy
Positioning, concepts, communication systems and design direction.
Information design
Infographics, complex processes, data stories and visual frameworks.
Editorial design
Reports, magazines, long documents and publishing concepts.
Presentations
Story structure, visual narrative, templates and slide systems.
years turning content into communication
About Hans
I work where content, strategy and design meet.
For more than 25 years, I have helped international companies, public organisations and purpose-driven initiatives translate complex ideas into clear, engaging visual communication.
I combine editorial thinking, strategic advice and hands-on design. That means I can challenge the content, shape the structure and carry the work through to a finished result. Based in Spain, working internationally.
Founder-led initiative · Ibiza
A different context. The same drive to create movement.
Alongside my work as a visual strategist, I developed MenEx from the ground up — from positioning and programme structure to communication and facilitation.
The context is different, but the approach is closely connected: understand complex questions, create a clear structure and translate insight into a concrete next step.
Start a conversation
Complex content?
Let’s make it clear.
Available for visual strategy, information design, reports, presentations and editorial projects.