hans spoelman
03Case study

Het Financieele Dagblad

Design as part of editorial transformation.

For thirteen years, I led FD’s design discipline, with responsibility for the team, budget, visual strategy and delivery across print and digital publishing.

Design leadership · 2006–2019
Het Financieele Dagblad case study cover
FD visual evolution overview
Making a new design work in a daily newsroom
Changing the system behind the newspaper
A smaller format required a complete redesign
Digital-first had to become a daily practice
Digital-first created a new role for print
Project Print Premium editorial architecture
FD transformation and European Newspaper of the Year recognition

As FD moved from print-led to digital-first, my role expanded into editorial project leadership, workflow redesign and organisational change. Project Print Premium was the culmination of that development.

  • Design leadership
  • Editorial strategy
  • Workflow design
  • Organisational change
  • Project Print Premium