hans spoelman
02Case study

Cornelis Vrolijk

One visual language. Many different stories.

My work for this international seafood group spans sustainability reporting, information design, policy documents, corporate presentations and internal communication.

Direct collaboration · 2023–present
Cornelis Vrolijk case study cover
One visual language across very different forms of communication
Building a visual language from the ground up
Structuring a sustainability report before designing it
Choosing the right visual form for every type of information
Making an entire value chain work on a single A4
Turning policy into a usable decision system
Building a coherent corporate presentation system
Creating editorial rhythm across 44 pages

The shared system brings sustainability reports, policy documents, presentations and infographics together in one recognisable visual language across the organisation.

  • Editorial systems
  • Sustainability communication
  • Infographics
  • Presentations
  • Policy communication